MotionLingo specializes in GPS-enabled fitness and recreation products and services designed to enhance the active lifestyle. The company's solutions include products with audible performance feedback to avoid interrupting workouts with visual data checks, and a variety of tools enabling both casual and serious athletes to enrich their workout experiences by planning, measuring, logging and comparing their sessions. MotionLingo’s Adeo® Fitness Trainer, which is slightly smaller than an iPod mini, is the first device of its kind to announce workout statistics such as speed, distance, time, elevation and/or calories burned out loud. The product can be used alone or connected to an MP3 player like the Apple iPod® or Dell DJ® to allow updates to be delivered right along with the music. The Adeo® Fitness Trainer continuously collects workout data utilizing embedded GPS technology and then audibly shares the results at programmed intervals. Users can hear real-time workout progress reports while engaging in visually intensive sports such as skiing, snowboarding, and mountain biking, without risk of injury or loss of focus. Different voices are available to suit different tastes, moods, or sports. Once the workout is complete, statistics can be uploaded directly to a PC or Mac by plugging the Adeo into the computer’s USB port. MotionLingo’s MotionTrak™ software, which is included in the package, can then be used to compare current and past workouts. Users also have free access to a complete workout support system on the MotionLingo.com website, including the ability to plot an aerial view of any workout, set training goals, and monitor progress toward those goals. MotionLingo is a privately held company based in Tempe, Arizona. For more information, visit www.motionlingo.com.
Jeff Lovejoy
President and Founder of MotionLingo
Jeff received his B.S. in Mechanical Engineering from Oklahoma State University in 1983. Since then he has held key positions in businesses related to engineering and technological services, with high-level responsibility for technological and design innovation and implementation. In his most recent position before starting MotionLingo, Mr. Lovejoy served as Vice President at Kinetics Group-Vivendi Universal (Irvine, CA), where he had division level responsibility for overseeing design services throughout the United States and Mexico. His practical engineering background and technological expertise, combined with years of success in implementing design innovations in high-level business environments, drive his vision for MotionLingo, a company committed to innovative technological responses to today’s unique problems and opportunities.
Dino Farfante
CEO of MotionLingo
Dino received his degree in Computer Engineering from the University of Florida in 1986. Mr. Farfante spent 10 years at Merisel, a hardware and software technology distributor based in El Segundo, California. At Merisel he held progressively responsible sales and support positions, including serving as the Vice President of Sales and Operations. He left Merisel to join Insight North America in 1996, where he served in several roles, including as Senior Vice President of Sales and Marketing and Chief Operating Officer. From November 2002 to October 2003 he served as the President of Insight North America, Inc. In 2003 he became President of Insight Direct Worldwide, Inc., a wholly-owned subsidiary of Insight Enterprises, Inc., a Tempe, Arizona-based, Fortune 1000 company. In this role, Mr. Farfante was responsible for directing the creation and implementation of the company’s global strategy. In his role as CEO of MotionLingo, Mr. Farfante will draw on his extensive business experience and notable expertise. In addition to his business expertise, Mr. Farfante also brings to MotionLingo his enthusiasm as a devoted runner who frequently participates in marathons.
Michael Coffman
Co-founder of MotionLingo
Michael received his B.S. in Architecture from the University of Kansas in 1987 and became a licensed Architect and AIA member in 1990. He is currently President of a large private lending portfolio specializing in short term financing for residential and commercial real estate projects. Mr. Coffman is a developer of various commercial and residential projects, and he has owned and operated his own architectural and construction companies. He also has vast experience in design, presentation, development, production and administration of large architectural projects in the field of Aviation and Resort Hotels. He brings to MotionLingo high-level leadership and decision making skills necessary for management and facilitation of large, complex projects. As an avid runner, swimmer, and bicyclist, Mr. Coffman understands what serious fitness enthusiasts need and want. His experiences in the field of design, product engineering, and fitness training have all proven to be instrumental in the development of the Adeo and in the continued growth of MotionLingo as a leader in products and services for enhancing the quality of life.
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